The 23rd Annual NADA Dealer Satisfaction Index (DSI) awards evening took place recently in Gauteng. Senior management from manufacturers and importers, dealer principals and management from dealer groups, as well as financial institutions, gathered at WesBank’s head office, to network as well as receive their awards.
“The DSI survey forms a vital link in the relationship between dealers and manufacturers. This year’s survey showed a high completion percentage rate of over 80% in the passenger vehicle section,” said Mark Dommisse, National Chairperson of NADA, in addressing the prestigious group. “We also had one of the highest completion ratios in DSI history this year, which is extremely encouraging.”
“The DSI survey provides the dealer body with a platform to provide robust feedback to manufacturers and importers. In most cases, the findings are used to benefit the working relationship for both parties,” continued Dommisse in his address.
Over the years, the results of the survey have been used by dealer councils and manufacturers as an effective management tool to address areas of concern and thereby improve service delivery throughout the entire value chain to the ultimate benefit of the consumer.
Dommisse addressed the very real economic factors facing the industry. “Political uncertainty has had a major effect on investment appetites, as well as consumer spending on large ticket items,” said Dommisse.
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