COVID-19 has changed the way MIWA members communicate with their customers. This may have seemed daunting at first, particularly for those members who have little experience in the digital realm. Fortunately, MIWA have been able to partner with Connected Life to offer all MIWA members a complete social media marketing package, including a website and daily marketing on all social media updates.
Digital marketing is such a great medium because it directs your customer’s attention to your brand.
“However, the real magic lies in the fact that they are empowered and in control of all decisions throughout the conversion process, which can work powerfully in your favour,” says Pieter Niemand, National Director of MIWA.
Niemand cautions that the attainment of this goal hinges on providing quality content across a variety of platforms, from your website to newsletters, emailers and blogs. “Again, Connected Life is able to assist in compiling targeted, gripping content that will hold your consumers’ attention,” he says.
This is the ideal time to reach out to customers. Regular communications will remind them that you are available to answer all their needs – but the flipside is that if you fail to start that dialogue, they may move on.
MIWA members can access the power of online for just R99 per month for the first six months. To access your free website all MIWA members need to do is visit https://clife.co.za/gethelp/ and you can view a sample of how the site looks at https://www.miwa.org.za/demosite/
“Don’t feel intimidated by this new world – it is a new way of connecting and doing business and you will reap the benefits,” concludes Niemand.